7 Ways To Use Retail Display Cases in Your Store

Are you trying to increase in-store sales? Remember that how you showcase products influences customer perception and buying decisions. Using high-quality display cases is one of the most effective ways to add polish to your retail environment.

That’s why we created this list of creative and practical ways to use retail display cases in your store. Use this guide to increase customer engagement, protect products, and boost sales.

Highlight Premium Items  

Display cases are perfect for showcasing premium items such as jewelry, electronics, and exclusive merchandise. Use glass cases with strong lighting so customers can see the quality up close. These buyers gravitate toward displays that convey luxury and exclusivity, so make sure everything looks pristine and maintained.

Create Themed Displays

Retail display cases can be a powerful storytelling tool in themed arrangements. For seasonal or holiday promotions, curate themed displays with specific items that encourage customers to make multiple purchases. For example:

• Showcase warm scarves, gloves, and beanies together in winter.
• Display color-coordinated spring accessories like floral bags and pastel bracelets in one case.
• Group together cozy blankets, candles, and hot cocoa mixes for a fall-themed display.

Feature New Releases

Use display cases to draw attention to your latest products. This will draw attention to the new merchandise and help increase sales. Consider adding signage or banners above the case to highlight the new items even further.

Protect Fragile Items

A sturdy display case is essential if your store sells delicate or fragile products, such as pottery, watches, and collectibles. The case will protect the items from breakage or theft while also keeping the store neat. A clean, organized display reassures customers that your products are well taken care of and worth their investment.

Highlight Limited-Time Offers  

Another great way to use retail display cases in your store is to create a dedicated display for sales or promotions. Add signs that clearly communicate the offer to create a sense of urgency and encourage impulse purchases.

Don’t worry about appearing cheap; even boutiques selling premium items can use this advice. For example, an exclusive display of marked-down high-end goods can create a sense of luxury during a clearance event.

Encourage Last-Minute Purchases  

Smaller display cases near checkout counters can tempt customers to make last-minute purchases. Use them to showcase add-ons like gift cards, accessories, or smaller items with attractive price points. This strategy can increase your average transaction value.

Maximize Space

For stores with limited floor space, using vertical display cases can be an impactful way to showcase products. Multitiered cases give you more space to display inventory without overcrowding and customers appreciate the uncluttered aesthetic.

If you’re ready to transform your store, explore the many display cases for sale at American Retail Supply. From glass-top jewelry showcases to multipurpose shelving units, you’ll find various options to match your needs and style.