How Your Logo on Shopping Bags Can Boost Recognition and Sales

Small businesses and retail owners have been looking for more ways to stand out against their competition. One option is to use custom shopping bags with logos. This option can get more brand recognition, promote your business to new customers, and increase advertising.

Increase Brand Recognition

Custom-printed shopping bags with your company logo or brand image on a bag will increase their association with your business. Brand recognition can be crucial for building a loyal customer base. Having a custom-printed bag that customers can see outside your business, that is recognizable to your brand, would bring you to the front of their mind and back to your business.

Increase Marketing Strategy

Marketing is all about getting your business as much traffic and sales as possible. Custom shopping bags can help. When a customer walks out with one of your custom bags, that can reach a new customer base as it can draw the eye. You can think of your customers leaving with your products in a custom bag like a walking billboard, essentially bringing free advertising to your business.

Stand Out with Your Artwork

A custom shopping bag can make your business stand out from the competition by the artwork you chose as well. You can use your logo, brand colors, a unique design element or a combination of all three. The artwork can create a lasting impression and become something that customers recognize while they are out and about, potentially grabbing new customers’ eyes as well.

Design Options

There will be options for different colored shopping bags to print on and different colored ink combinations to ensure that you stand out or spend a little extra money and upgrade to a hot stamp imprint. If you go with a darker bag color, then you would want a lighter colored imprint and design to make it stand out. Something to note is that white ink does not look very bright on a dark-colored bag (such as black) making the final imprint color to look a shade of grey, this is when a hot stamp is the preferred method due to the foil used to stamp the bag will not be affected by the color of the bag. If your company already has that recognizable color theme or a design of a specific color, then you can use that to decide on your shopping bag style and color to best enhance the image.

Understanding how your custom-printed shopping bags can promote your business, can help business owners grow and stand out amongst the competition. Check out American retail Supply’s selection of paper shopping bags and start promoting your brand now!